Caption: Finding ways to boost online footwear profits is a good way to improve your business.
Alt: An image of a person sticking out his hand out of a monitor and holding a shopping bag.
Working in the clothing or footwear industry carries a lot of challenges. All salespeople deal with different types of issues, ranging from customer dissatisfaction to low sales numbers. When it comes to online stores, they have become one of the most affordable shopping platforms for stores. For starters, you are spending neither your own nor your employees’ time. Customers simply go to the catalog, pick what they want, and make a purchase. Furthermore, customers have an insight into the entire collection from the comfort of their homes. Nevertheless, online sales sometimes go down for unexplainable reasons. When that happens, your entire business suffers. Well, I am here to tell you there is no reason to despair! Where there’s a will, there’s a way! With that in mind, here is a quick fix to boost online footwear profits and help both yourself and your customers!
Why are online footwear sales going down?
One of the best tips for building a successful business is knowing your problems. That’s the only way to find a solution to any issues you might be facing. With that being said, the path to a quick fix to boost online footwear profits lies in understanding what kind of issues you can expect when it comes to online sales.
Here are the most common issues you have to learn how to deal with:
expensive return policy
bad product management
not using social media enough
having a bad website layout
not using the benefits of the internet to the fullest extent
Let’s analyze all of these problems in more detail and see what fixes we can apply to boost online footwear profits!
One of the biggest issues when shopping online is that customers fear the product will not fit. If you ever bought footwear for yourself, you understand how important it is to get the right size. Buying a sweater that is slightly larger is not as terrible as buying shoes that are too tight to wear.
Caption: Helping your customers pick the right size of shoes will reduce the number of returns.
Alt: A lot of pairs of shoes for men.
You can address this issue by finding targeted groups of customers with specific needs. For example, a lot of companies need matching uniforms for their employees. It is much easier to get the size of the shoes right if more people from the same group buy them.
Another fix you can apply is to provide a detailed description of footwear. Also, having customers leave positive comments will significantly help.
Expensive return policy
It is a fact that a lot of people return stuff they bought. Every store has to deal with that issue, with no exceptions. However, there are a lot of cases when it is possible to avoid returns. In over 80% of cases, the reason for a return is a customer’s or employee’s mistake. Customers usually pick the wrong size, or sometimes buy a couple of different sizes to try them out and choose only the one that fits best. And the employee is the one that lets them do it!
When it comes to online sales, it would be good to make a quantity check on orders with multiple products. Furthermore, limiting the number of returns according to the number of bought footwear is also a strategy you can try. That way, you will weed out those trying tricky tactics that ultimately cost you a lot of money.
Bad product management
If you want an easy way to organize and maintain your footwear business, it is essential to have high-quality product management. Not knowing the quantity and sizes of footwear in stock is a big mistake. Furthermore, you should always know what products are selling and what products are keeping dust.
If you notice that a specific type of shoes is bought regularly, always be sure to have them in stock in all sizes. On the other hand, if you have shoes or sizes that just don’t sell, you must slowly remove them.
Not using social media enough
Social media has become the best platform for shopping online. Instagram, Facebook, and other popular social apps provide people with a wide range of possibilities. Building a killer social media strategy is a great way to boost online footwear profits and attract new users as well.
Caption: Opening social media profiles to boost online sales is a smart move!
Alt: A mobile phone showing a lot of different social media icons.
Having a bad website layout
If your online customers are not converting, hire a developer to analyze your website. Having a bad layout and a poorly placed CTA button will result in low sales. Furthermore, it is good to make some changes from time to time. People like quality, but they also notice if you are always staying fresh with the ideas. An improved website experience will definitely help with online sales.
Not using the benefits of the internet to the fullest extent
Having an online store is a great way to boost your sales, but it is not the only way to shop online. The internet has many possibilities, like Amazon and eBay. Many people make a lot of money on eBay, even though they do not own any stores. What you can do is set up an official store on eBay. That is a huge market full of customers who just love to shop online!
Caption: Online shops on eBay or Amazon are a great way to boost online footwear profits.
Alt: A drawing of a computer showing a shopping website.
A quick fix to boost online footwear profits made easy!
And there you have it! By understanding the most common problems and following these simple tips, you can quickly boost online footwear profits. All it takes is a little time, organization, and an open mind for exploring new markets and ideas! Online shopping is the future, so you must make sure to stay informed, keep up with the latest technologies and strategies, and do everything you can to challenge yourself and provide an impeccable service to your customers. Good luck!